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Home » The Volvo S60 Sedan Bids Farewell: A Quiet Exit for a Scandinavian Icon

In a surprising yet inevitable move, Volvo has announced the end of the road for the S60 sedan in the United States. This premium European compact sedan, produced in South Carolina, will cease production by the end of June 2024. As the automotive world shifts towards SUVs and electric vehicles, the S60’s departure marks the end of an era for Volvo sedans in the U.S. Here’s a detailed look at what led to this decision and what it means for Volvo’s future.

The S60’s Unique Position

The Volvo S60 has always been the thoughtful contrarian’s choice in the premium European compact sedan segment. Unlike the sporty BMW 3 Series or the mainstream Mercedes-Benz C-Class, the S60 offered a distinct Scandinavian charm. Its design was unique, its cabin spacious (especially in non-Recharge PHEV spec), and it boasted impressive economy figures in its PHEV variant. However, these attributes came with asterisks, which ultimately impacted its sales performance.

Performance and Economy:

The S60, particularly the Recharge T8 PHEV model, was a powerhouse. With a 2.0-liter I-4 engine augmented by turbos, twin charging, and hybridization, the top-of-the-line T8 Recharge produced an astonishing 455 hp and 523 lb-ft of torque. It offered 40 miles of all-electric range and an impressive 74 mpg-e combined. Despite these numbers, the high cost of the PHEV variant deterred many potential buyers.

Shift to SUVs:

The decision to discontinue the S60 reflects broader market trends. Consumers are increasingly favoring SUVs and crossovers over sedans. Volvo’s South Carolina factory will retool to produce the upcoming EX90 three-row electric SUV, signaling the brand’s commitment to the growing SUV market and electric vehicle segment.

Volvo’s Remaining Lineup:

With the S60’s departure, the larger S90 will be the only traditional sedan left in Volvo’s U.S. lineup. This is a remarkable shift for a brand historically associated with sturdy sedans and wagons. The V60 and its Cross Country variant, produced in Sweden, will remain unaffected by this change.

A Legacy of Innovation

The S60 is the successor to the Volvo S70, which was itself an iteration of the iconic 850 sedan. The 850 was a technological marvel, developed at great expense to replace the older 200- and 700-series vehicles. Over the years, the S60 evolved from the P2 platform to Volvo’s Scalable Product Architecture, continually incorporating new technologies and performance enhancements.

Volvo S60 Sedan Interior
Volvo S60 Sedan Interior

Technological Advancements:

The current S60 lineup utilized a variety of powertrain options, all centered around a 2.0-liter I-4 engine with different forms of power adders. This flexibility allowed Volvo to offer a range of performance levels, culminating in the impressive T8 Recharge PHEV. Despite its technological prowess, the S60 struggled to compete with its more prominent rivals and the market’s shift away from sedans.


Frequently Asked Questions

Why is Volvo discontinuing the S60 sedan?


Volvo is discontinuing the S60 due to shifting market preferences towards SUVs and electric vehicles. The South Carolina factory will be retooled to produce the upcoming EX90 three-row electric SUV.

What will happen to other Volvo sedans?


The larger S90 will remain the only traditional sedan in Volvo’s U.S. lineup. The V60 and its Cross Country variant, produced in Sweden, are not affected by the discontinuation of the S60.

What are the key features of the S60 Recharge T8 PHEV?


The S60 Recharge T8 PHEV features a 2.0-liter I-4 engine with turbos, twin charging, and hybridization, producing 455 hp and 523 lb-ft of torque. It offers 40 miles of all-electric range and 74 mpg-e combined.

When will the S60 sedan be discontinued?


Production of the S60 sedan will cease at the end of June 2024, marking its final availability in the U.S. market.

Conclusion

The discontinuation of the Volvo S60 sedan in the U.S. marks a significant shift for the brand and the automotive market. As Volvo pivots towards SUVs and electric vehicles, the S60’s departure underscores the changing consumer preferences and the brand’s future direction. While the S60 will be missed by its loyal fan base, the move reflects a strategic adaptation to the evolving automotive landscape.

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Saman Nawaz

With over 7 years of experience in the field of content writing, Saman Nawaz has become a seasoned professional in her craft. As a Feature Writer at showroomex.com, she demonstrates expertise in creating timely news pieces and conducting thorough analyses within the automotive industry. Her proficiency lies in crafting up-to-date content that delves deep into the intricacies of the auto sector, providing readers with insightful perspectives and comprehensive information.Full Bio