Nissan, the well-known Japanese automaker, has faced its fair share of difficulties in the Indian automobile market over the years. With models such as the Sunny, Micra, and Terrano, the company once boasted a formidable lineup, but it struggled to adapt to the evolving Indian market dynamics, particularly with the introduction of stringent emission regulations, which resulted in the discontinuation of several diesel-powered vehicles. Nissan, on the other hand, is determined to make a comeback in India, and its recent strategies reflect a renewed dedication to success in this critical market.
The Challenges Faced:
Nissan’s struggles in India began with the tightening emission norms that necessitated the discontinuation of several diesel-powered vehicles from its lineup. Additionally, the Datsun brand, which was part of Nissan’s portfolio, faced disappointing sales figures, leading to its eventual exit.
The Path to Recovery:
Nissan’s journey towards recovery in India started with the launch of the Magnite in late 2021. While the subcompact SUV showed promise, it faced fierce competition in a crowded market segment. The company also unveiled a long-term strategy for India, backed by a substantial investment of Rs 5,300 crore.
Upcoming Nissan Cars in India
As part of its recovery plan, Nissan is set to introduce six new models in India by 2025-26. The first among these is expected to be the 4th-generation X-Trail, a premium mid-size SUV that will likely be imported via the CBU (Completely Built-Up) route. It will compete with established rivals such as the Skoda Kodiaq and Volkswagen Tiguan.
Nissan is also gearing up to tap into the burgeoning compact SUV segment, pitting itself against popular models like the Kia Seltos, Hyundai Creta, and others. The Juke is anticipated to be Nissan’s answer to this competitive space.
In the electric vehicle (EV) domain, Nissan is planning to introduce a global EV, possibly the Ariya electric crossover, offering an impressive range of 580-610 km, depending on the battery size. This move aligns with the growing interest in electric mobility in India.
Moreover, Nissan aims to strengthen its presence in the sub-4 meter space with the launch of three new models. This lineup may include a compact SUV, a compact 7-seater MPV, potentially based on the Renault Triber platform, and an entry-level electric car, further diversifying its offerings.
Nissan’s commitment to the Indian market is evident in its recovery strategy. The automaker is positioning itself for a strong resurgence with a mix of ICE and EV models designed to cater to diverse customer preferences. Nissan’s new lineup of vehicles promises to offer compelling choices to Indian consumers as it navigates the competitive landscape in India, potentially reshaping its fortunes and reaffirming its presence in the dynamic Indian auto industry.
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