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India, being one of the biggest car markets globally, is all set to welcome a range of luxurious automobiles. Renowned luxury brands such as Mercedes, Porsche, Lamborghini, and Rolls Royce are gearing up to unveil their upcoming models in the country. Notably, Lamborghini achieved sales of 103 units in India in 2023, highlighting the growing demand for high-end vehicles. Additionally, Rolls Royce made a significant move by introducing its first-ever and the world’s most expensive electric car in the Indian market. This reflects the increasing interest and luxury car manufacturers’ focus on bringing cutting-edge and opulent vehicles to discerning Indian consumers.

Upcoming Luxury Cars in India

Lexus LM 24:

The upcoming Lexus LM 2024 is generating considerable anticipation in the luxury car market in India, with an estimated price tag of Rs2 Crore. Set to make its debut on March 25, 2024, this premium vehicle promises a blend of opulence and performance. Lexus, renowned for its commitment to craftsmanship and cutting-edge technology, appears poised to deliver an exceptional driving experience with the LM.

The vehicle is expected to feature a host of advanced amenities, including state-of-the-art infotainment systems, top-tier safety features, and a meticulously designed interior that reflects the brand’s dedication to luxury. The Rs2 Crore price point positions the Lexus LM as a high-end offering, appealing to discerning consumers who seek both sophistication and power in their automotive choices.

In contrast, the MG Marvel X, with an estimated price of Rs30 Lakh, is set to cater to a different segment of the market. Expected to be competitively priced, the Marvel X aims to provide a more accessible option within the luxury SUV category. MG, known for its innovative approach and contemporary designs, is likely to incorporate cutting-edge technology and stylish aesthetics into the Marvel X, offering an appealing choice for those seeking a blend of affordability and luxury. The diverse options in the luxury car market in 2024 reflect the industry’s commitment to meeting varied consumer preferences and demands.

Skoda Enyaq iV

The Skoda Enyaq iV, slated for an expected launch on February 5, 2024, with an estimated price of Rs60 Lakh, is set to make a significant impact in the premium electric SUV segment. Skoda, recognized for its commitment to innovation and performance, aims to provide a compelling electric option for the Indian market. The Enyaq iV is anticipated to feature cutting-edge electric technology, offering a commendable range, advanced connectivity, and a spacious, well-crafted interior.

Positioned as a mid-range luxury electric SUV, the Enyaq iV’s Rs60 Lakh price point places it competitively, appealing to eco-conscious consumers seeking a blend of sustainability and sophistication. Skoda’s foray into the electric vehicle space aligns with the industry’s shift towards cleaner, greener mobility solutions.

In contrast, the Ferrari Purosangue, expected to command an impressive Rs5 Crore, represents the pinnacle of luxury and performance. Ferrari’s first-ever SUV, the Purosangue, is anticipated to blend the brand’s iconic styling with potent engine capabilities, delivering an exhilarating driving experience. Aimed at a select market of automotive enthusiasts and connoisseurs, the Purosangue embodies Ferrari’s commitment to uncompromising excellence and stands as a testament to the brand’s ability to redefine boundaries in the pursuit of automotive perfection.

Hyundai Exter loniq 5EV

Hyundai is set to make a significant stride in the Indian electric vehicle (EV) market with the impending launch of its Ioniq 5 EV early next year. The South Korean automaker has officially confirmed its plans, marking a strategic move to cater to the growing demand for sustainable and cutting-edge automotive solutions in the country.

The Ioniq 5, initially showcased in India, provides a glimpse into Hyundai’s commitment to electric mobility. Boasting a futuristic design, the model merges sleek aesthetics with advanced technology. As part of the Ioniq lineup, the EV emphasizes Hyundai’s dedication to environmentally conscious driving without compromising on style or performance.

With the electric vehicle segment gaining momentum in India, the Ioniq 5 aims to capture the attention of environmentally conscious consumers seeking a premium and technologically advanced electric driving experience. Hyundai’s decision to introduce this model aligns with the global trend towards electric mobility and signifies the company’s strategic vision to contribute to a sustainable automotive future. As anticipation builds, the Ioniq 5 is poised to play a pivotal role in shaping Hyundai’s position in the Indian electric vehicle.

Mahindra Thar 5-Door:

The Mahindra Thar 5-Door variant, priced at Rs15 Lakh, represents an expansion of the iconic off-roader’s lineup. This new iteration promises enhanced practicality with additional doors while retaining the rugged charm and off-road capabilities that have made the Thar a favorite among adventure enthusiasts. Mahindra’s commitment to versatility and adventure is evident in this anticipated 5-Door variant. As automotive enthusiasts eagerly await these upcoming releases, each brand’s distinct approach and offerings contribute to the dynamic landscape of the Indian automotive market.

Conclusion :

The landscape of upcoming luxury cars in India is poised for a dynamic transformation, as automotive enthusiasts eagerly anticipate a slew of high-end offerings from renowned manufacturers. Brands like BMW, Lexus, and Ferrari are set to introduce new models, promising a blend of opulence, performance, and cutting-edge technology.

The introduction of electric vehicles, as exemplified by the Skoda Enyaq iV and Hyundai’s Ioniq 5 EV, reflects the industry’s commitment to sustainable mobility solutions. These models showcase not only environmental consciousness but also the seamless integration of luxury and eco-friendly technology.

Additionally, the diverse pricing strategies adopted by manufacturers, such as the Skoda Enyaq iV at Rs60 Lakh and the Ferrari Purosangue at an impressive Rs5 Crore, cater to a wide spectrum of consumers with varying preferences and budgets.

The luxury car segment is not only about automotive performance but also a testament to the evolving desires of consumers seeking a harmonious blend of sophistication, innovation, and status. As these upcoming luxury cars make their way into the Indian market, they promise to redefine the standards of automotive excellence, offering a glimpse into the future of driving experience that marries luxury with cutting-edge technology. The stage is set for a thrilling chapter in the Indian automotive industry, where luxury transcends traditional boundaries, and innovation takes center stage.

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Saman Nawaz

With over 7 years of experience in the field of content writing, Saman Nawaz has become a seasoned professional in her craft. As a Feature Writer at, she demonstrates expertise in creating timely news pieces and conducting thorough analyses within the automotive industry. Her proficiency lies in crafting up-to-date content that delves deep into the intricacies of the auto sector, providing readers with insightful perspectives and comprehensive information.Full Bio