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Last Updated on June 1, 2023 by Showroomex Studio

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Toyota versus Subaru- History, Technology, Models & Design


 Toyota and Subaru are the two most famous Japanese automakers in the world. Both companies have a reputation for producing high-quality, reliable vehicles that appeal to several consumers. Toyota is the larger of the two companies and has a more extensive range of models, while Subaru is known for its all-wheel-drive system and performance-oriented cars. In this note, we will compare and contrast Toyota and Subaru, looking at their history, technology, models, design, safety, reliability, and price.


 Toyota was founded in 1937 and has since grown into the world’s largest automaker by production volume. The company has a long history of producing high-quality, reliable cars that appeal to many consumers. In recent years, Toyota has focused on developing hybrid and electric vehicle technology, with models such as the Prius and Camry Hybrid becoming popular among environmentally conscious consumers. Toyota has also invested heavily in autonomous driving technology and plans to release more than 70 models with self-driving features by 2025.

Conversely, Subaru, which was established in 1953, is known for building all-wheel drive vehicles that are popular among people who reside in snowy or mountainous regions. The company has a reputation for producing high-performance cars, with models such as the WRX and STI becoming popular among driving enthusiasts. In 2005, Toyota bought a 16.5% stake in Subaru, which resulted in the two companies collaborating on various projects.


 Toyota is famous for its hybrid engineering, which is present in vehicles like the Prius and Camry. The business has also made significant investments in electric cars and intends to roll out more than 70 types by 2025. Toyota’s hybrid and electric cars are known for their fuel efficiency and low emissions, making them popular among environmentally conscious consumers. Toyota has also invested heavily in autonomous driving technology, with the aim of making self-driving cars accessible to the masses.

Conversely, Subaru is famous for its Symmetrical All-Wheel Drive system, which improves traction and handling in challenging driving situations. All of Subaru’s vehicles come equipped with all-wheel drive as standard, which makes them popular among buyers who reside in regions with severe weather.

 Subaru has also developed its EyeSight safety system, which uses cameras and sensors to detect potential hazards on the road and can apply the brakes or adjust the throttle to avoid accidents. EyeSight has received high marks for its ability to prevent accidents and has become a popular safety feature among consumers.


 More models are available from Toyota than Subaru, with choices ranging from compact cars like the Yaris to large SUVs like the Sequoia. Toyota’s most popular models include the Camry, Corolla, and RAV4. The Camry is known for its reliability and practicality, while the Corolla is one of the most popular cars in the world, with over 44 million sold to date. The RAV4 is a popular compact SUV that offers a combination of practicality and fuel efficiency.

Conversely, Subaru has a more narrowly focused lineup, including the Outback, Legacy, and Impreza. The WRX and STI models from Subaru are quite well among auto enthusiasts for their outstanding performance.

The Impreza is a popular compact car that offers all-wheel drive as standard, while the Legacy is a midsize sedan that offers a combination of practicality and performance. The Outback is a popular wagon that offers all-wheel drive and off-road capability, making it a popular choice for those who enjoy outdoor activities.


Toyota’s designs are often more traditional, dependable, and efficient. The company’s most recent models, such as the Camry and RAV4, feature sleek lines and modern styling but still maintain a sense of practicality and durability. Toyota’s hybrid and electric vehicles, such as the Prius and Mirai, feature unique designs that set them apart from traditional gasoline-powered cars.

Subaru, on the other hand, is known for it’s more aggressive and sporty designs. High-performance WRX and STI vehicles from the company have spoilers, chiseled body lines, and striking aesthetic cues. Subaru’s more mainstream models, such as the Impreza and outback, feature rugged styling and off-road capability. Overall, Subaru’s designs tend to be more polarizing, with some consumers loving their boldness while others find them too over-the-top.


 Safety is a top priority for both Toyota and Subaru, and this is evident in the outstanding ratings both automakers have received in crash tests and safety ratings. Most of Toyota’s models come equipped with the Safety Sense package of technologies, which includes adaptive cruise control, lane departure warning, and pre-collision braking. Using cutting-edge materials and safety features like airbags and stability control have also earned the brand significant praise.

Subaru’s EyeSight safety system has also received high marks for its ability to prevent accidents and reduce the severity of collisions. EyeSight has functions like autonomous emergency braking, lane departure warning, and adaptive cruise control. In addition, all Subaru models come standard with all-wheel drive, which provides better traction and handling in difficult driving conditions.


 Both Toyota and Subaru have a reputation for producing reliable cars. Toyota has consistently ranked among the top automakers in reliability studies, with models such as the Camry and Corolla becoming known for their durability and longevity. Nevertheless, Subaru has earned excellent reviews for dependability, with models like the Outback and Legacy recognize for their durability and low maintenance requirements.


 Toyota and Subaru offer cars at several price points, making them accessible to many consumers. Toyota’s entry-level models, such as the Yaris and Corolla, start at around $15,000, while its larger SUVs, such as the Highlander and Sequoia, can cost upwards of $50,000. Subaru’s entry-level models, such as the Impreza and Crosstrek, start at around $20,000, while its larger SUVs, such as the Ascent, can cost upwards of $40,000. Overall, Subaru tends to be slightly more expensive than Toyota, but both companies offer cars at several prices to suit different budgets.


Finally, it should mention that both Subaru and Toyota are reputed manufacturers who build durable automobiles. Subaru is well-known for its all-wheel-drive system and performance-oriented designs, whereas Toyota is famous for its broader model selection and hybrid and electric vehicle technologies.

Both companies have focused on safety and have received high marks for their safety features. Additionally, Toyota and Subaru offer cars at a wide range of price points, making them accessible to several consumers. Ultimately, the choice between Toyota and Subaru will depend on individual preferences, such as driving style, desired features, and budget.

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Mansoor Ali, a Feature Writer, embarked on his journey five years ago with, fueled by his enthusiasm for cars. Starting as an eager journalist, he quickly became a seasoned professional, expanding his expertise to cover both bikes and cars. (Full Bio)