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Toyota’s iconic Land Cruiser, with a rich heritage and a reputation for durability and off-road prowess, will make a triumphant return to the North American market for the 2024 model year. This legendary SUV is returning to its rugged roots after a three-year hiatus, offering a high-quality off-roader at a more affordable price point, making it a desirable choice for adventure enthusiasts. Let’s take a look at what makes the new Land Cruiser a must-have vehicle for those looking for thrilling backcountry adventures.

The All-New Toyota Land Cruiser 2024 Revealed

Two Grades, Endless Adventures:

The Land Cruiser 2024 will be available in two trim levels: the Land Cruiser 1958 and the Land Cruiser 2024. Both models honor the brand’s heritage while providing varying levels of comfort and convenience. The Land Cruiser grade includes all of the functionality of the Land Cruiser 1958, as well as extras like heated and ventilated front seats, an available console cool box, and a 2400-kW inverter, ensuring you can enjoy creature comforts even on the wildest journeys.

Design and Features:

The exterior of the Land Cruiser is bold and modernized, with wider tires and rectangular headlights that add to its rugged appeal. A locking rear differential and a stabilizer disconnect mechanism (SDM) provide excellent off-road support. For those looking for premium features, the limited-run First Edition models include a roof rack, rock rails, and a front skid plate, taking your adventures to new heights.

Land Cruiser 1958: Back to Basics, Classic Style:

The Land Cruiser 1958 achieves an ideal balance of functionality and classic style. It exudes timeless charm with retro circle headlights and a heritage front grille. Its strong silhouette and low beltline prioritize safety and stability, resulting in a vehicle that is ready for any adventure, regardless of terrain.

Land Cruiser: Freedom to Explore in Comfort:

The standard Land Cruiser is an excellent choice if you want a relaxed ride without sacrificing adventure. Convenience is at your fingertips with seating for up to five passengers, available 8-way power-adjustable leather-trimmed front seats, and a 12.3-inch Multimedia touchscreen. Even on the most difficult off-road excursions, the vehicle runs smoothly.

Accessible Pricing and Increased Sales:

The Land Cruiser’s more affordable price point is one of the most exciting aspects of its return. The new Land Cruiser, which starts in the mid-$50,000 range, is significantly more affordable than its predecessor, which had a minimum entry cost of $87,030 in 2021. Toyota expects a significant increase in sales compared to the previous decade when they typically moved 3000 to 4000 units per year. The 5000 limited-edition First Edition models are expected to sell out within the first three months.


The legendary Toyota Land Cruiser has returned to North America, staying true to its heritage as a tough and capable off-roader. The 2024 Land Cruiser is ready to take you on unforgettable adventures, whether you seek off-road thrills or a comfortable ride, thanks to its affordable pricing, powerful i-FORCE MAX turbocharged hybrid powertrain, and advanced features. With the return of the Land Cruiser, embrace the spirit of exploration, an enduring icon that continues to captivate the hearts of adventure seekers worldwide.

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