In the first half of 2024, Maserati’s sales fell sharply. The luxury car brand, owned by Stellantis, saw its deliveries drop by more than 50%, from 15,300 cars in the same period last year to only 6,500 cars through June 2024. Stellantis CEO Carlos Tavares said this drop was not due to the cars or their prices but due to weak marketing efforts.
Stellantis Blames Poor Marketing for Maserati’s Decline in Sales
Sales Drop and the Cause
Maserati has been facing challenges with its sales in 2024. According to Stellantis, the reason for the decline is not related to the cars themselves, as the brand offers both traditional combustion engines and electric luxury sports cars. Instead, the issue lies with poor marketing strategies. Stellantis believes that Maserati is not reaching the right customers or delivering the right message.
Carlos Tavares said, “We have the right cars and technologies, but our marketing is not generating enough leads or prospects. We need to better communicate with potential buyers.”
Stellantis’ Commitment to Maserati
Despite the sales drop, Stellantis has reaffirmed its commitment to Maserati and other brands under its umbrella. Earlier, Tavares hinted that brands that do not make a profit could face closure. However, Stellantis later confirmed that all 14 of its brands, including Maserati, will remain part of the company. They plan to invest in these brands for the next 10 years, giving Maserati more time to turn things around.
Maserati’s Future Plans
To recover from its current struggles, Maserati is working on renewing and expanding its vehicle lineup. The company has already launched the fully electric GranCabrio Folgore in 2024. Next in line is the MC20 Folgore, which is expected to launch in 2025. Additionally, Maserati plans to introduce a large electric SUV in 2027, followed by a zero-emission Quattroporte sedan in 2028.
These new models are part of Maserati’s strategy to attract more customers and improve sales. By offering a mix of luxury, performance, and electric power, Maserati aims to remain competitive in the luxury car market.
Importance of Marketing
The sales decline highlights the importance of effective marketing for luxury car brands. Even though Maserati has high-quality cars with advanced technology, they are struggling to reach potential customers. Improving their marketing strategies could help them connect with more buyers and increase sales.
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Conclusion
Maserati’s sales dropped significantly in 2024, but Stellantis believes this issue can be solved with better marketing. The company remains committed to investing in Maserati and expanding its lineup with new electric models. With these efforts, Maserati hopes to recover and improve its market position in the coming years.
Mansoor Ali, a Feature Writer, embarked on his journey five years ago with showroomex.com, fueled by his enthusiasm for cars. Starting as an eager journalist, he quickly became a seasoned professional, expanding his expertise to cover both bikes and cars. (Full Bio)