In a strategic move to assert its dominance in the SUV market, Maruti Suzuki, India’s leading automobile manufacturer, is reportedly gearing up to launch a formidable competitor to the Mahindra XUV700 and Tata Safari. The upcoming SUV, based on the popular Grand Vitara platform, is poised to shake up the segment with its seven-seater configuration.
The revelation comes after Shashank Srivastava, Executive Director at Maruti Suzuki India Ltd, expressed the ambitious goal of capturing 50 percent of the SUV market share. The company’s focus on expanding its SUV lineup aligns with the shifting preferences of Indian consumers towards larger, more versatile vehicles.
Sources suggest that Maruti Suzuki has already commenced the development of the seven-seater SUV, building upon the success of its recently launched compact SUV, the Grand Vitara. One of the key modifications will be a slightly longer wheelbase to comfortably accommodate a third row, offering enhanced passenger capacity.
The Grand Vitara, renowned for its 5-speed manual transmission and a 6-speed torque converter automatic transmission, is expected to serve as the foundation for the new seven-seater variant. However, the upcoming model is anticipated to feature a range of powertrains, including mild to powerful hybrid options, catering to diverse consumer preferences.
With this move, Maruti Suzuki aims to position itself as a serious contender in the seven-seater SUV segment, directly challenging established players like the Mahindra XUV700 and Tata Safari. The competition is expected to intensify as the automotive giant leverages its extensive market reach, robust manufacturing capabilities, and a reputation for delivering vehicles tailored to Indian preferences.
The automotive industry is eagerly awaiting the official launch of Maruti Suzuki’s new seven-seater SUV, anticipating how it will disrupt the current dynamics in the SUV market. As the company sets its sights on achieving SUV market dominance, consumers can look forward to a compelling blend of performance, innovation, and spacious design in the upcoming Grand Vitara-based model. Source
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