In a strategic move to elevate the driving experience, Mahindra has launched the 2024 XUV700, now available in an all-new six-seater variant in the AX7 and AX7L grades. Priced competitively, with the MX starting at Rs. 13.99 Lakh, the XUV700 lineup includes AX3 at Rs. 16.39 Lakh, AX5 at Rs. 17.69 Lakh, AX7 at Rs. 21.29 Lakh, and AX7L at Rs. 23.99 Lakh.
The highlight of the launch is undoubtedly the introduction of the six-seater variant, enhancing the XUV700’s appeal to a broader audience. The AX7 and AX7L variants now offer a more spacious and comfortable interior configuration, catering to the evolving preferences of consumers.
Mahindra 2024 XUV700- Competitive Pricing Strategy
Mahindra’s pricing strategy positions the XUV700 as an attractive option in the competitive SUV market. With the MX variant providing an accessible entry point at Rs. 13.99 Lakh, the brand aims to make the advanced features and technology of the XUV700 accessible to a wider demographic.
Advanced Features and Technologies
The 2024 XUV700 boasts an array of advanced features, categorized into Prognosis Alerts, Vehicle Status, Location-Based Services, Safety, Remote Functions, Third-Party Apps, and Novelty Connected Features. These functionalities, accessible through an active Adrenox subscription, underscore Mahindra’s commitment to delivering a tech-forward driving experience.
In a unique initiative, Mahindra introduces the White Glove Chauffeur Training Programme. Aimed at enhancing the driving skills of chauffeurs, this program will be available in metro towns and conducted bi-monthly by Mahindra experts. The initiative reflects Mahindra’s holistic approach to customer satisfaction and safety.
Mahindra’s Vision for XUV700
As Mahindra drives into the future with the XUV700, the six-seater variant and the comprehensive suite of advanced features position the SUV as a formidable player in the market. The brand’s commitment to innovation, affordability, and customer-centric initiatives sets the stage for a successful journey ahead.
In summary, Mahindra’s latest move with the 2024 XUV700 reaffirms its position as a key player in the Indian automotive landscape, catering to the diverse needs and preferences of the modern consumer. The launch of the six-seater variant, coupled with competitive pricing and advanced features, marks a significant chapter in Mahindra’s pursuit of excellence in the SUV segment. Source
Mansoor Ali, a Feature Writer, embarked on his journey five years ago with showroomex.com, fueled by his enthusiasm for cars. Starting as an eager journalist, he quickly became a seasoned professional, expanding his expertise to cover both bikes and cars. (Full Bio)