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Toyota, a name synonymous with automotive innovation and excellence, has made another mark with the introduction of the all-new Toyota Century SUV. With its luxurious features and timeless design, this remarkable addition to the Century lineup is poised to make its mark on the global stage. The Century has been Japan’s premium chauffeur-driven car since 1967, embodying traditional Japanese aesthetics and an unwavering commitment to quietness and comfort. Toyota’s Century SUV extends the company’s legacy to new heights.

Ultra Luxurious Toyota Century SUV- Things to Know

A Storied History:

The Century nameplate has a rich history spanning over five decades, and it has long been regarded as Toyota’s answer to super-luxury sedans. This vehicle represents a class beyond even the prestigious Lexus brand, akin to a Japanese Rolls-Royce. The earlier versions of the Century even featured a V-12 engine, underlining its commitment to delivering uncompromising luxury and performance.

Tradition Meets Modernity:

The Century has always been a symbol of traditional Japanese luxury, and it has been cherished for its conservative approach to design evolution. The first-generation Century remained virtually unchanged for 30 years, a testament to its timeless appeal. The new Century SUV, however, breaks away from tradition, offering a fresh take on opulence and design.

Distinctive Design:

While the Century sedan and the new Century SUV share some design elements, the SUV presents a bold departure from the sedan’s understated appearance. The boxy headlights, grille, and overall styling take on a new dimension, reminiscent of the Rolls-Royce Cullinan SUV. The 2023 Century SUV exudes modernity with its expressive lines, generous proportions, and a front fascia that commands attention. Every detail of the exterior is meticulously crafted, evident in the engraved phoenix emblem, mirror-like finish, and elegant swept-back headlamps and tail lamps.

Luxury Reimagined:

The Century SUV’s interior is a haven of opulence and comfort. Automatic retractable power steps and C-pillar grips make entry and exit simple. Under the hood, a newly developed 3.5L V6 plug-in hybrid system seamlessly combines power and efficiency. The four-wheel steering system provides agile handling at low speeds as well as a natural, composed ride at higher speeds. A dedicated Rear Comfort mode gives the driver complete control, ensuring a plush and comfortable experience for rear-seat passengers.


The Toyota Century SUV represents a significant shift in the legacy of this iconic nameplate. While paying homage to its illustrious past, the Century SUV represents a bold step forward in luxury automotive design and performance. The Century SUV is set to redefine automotive opulence standards with its distinctive styling, cutting-edge technology, and unwavering commitment to passenger comfort. The world awaits the arrival of this modern masterpiece, which promises to be a symbol of prestige and luxury for future generations, as pre-orders begin in Japan.

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