In a strategic move that has caught the attention of industry observers, Ford has recently filed a design patent for its highly acclaimed Endeavour SUV, signaling a potential re-entry into the rapidly expanding Indian automotive space. This development follows Ford’s decision to cancel the sale deal of its Chennai plant with JSW Group just weeks ago, indicating a renewed commitment to the Indian market.
The design patent pertains to the new-generation Endeavour model, a global release in 2022 that has garnered attention for its comprehensive exterior and interior updates. The SUV boasts a more robust profile, featuring larger headlamps, distinctive C-shaped daytime running lights (DRLs), a redesigned grille, refreshed front and rear bumpers, a new bonnet design, and an overhauled tailgate. Notably, the new-gen Endeavour has seen a 2-inch increase in wheelbase, contributing to its imposing road presence, accentuated by striking 21-inch alloy wheels.
Internally, the SUV offers a host of premium features, underscoring Ford’s commitment to delivering a refined driving experience. A spacious 12-inch portrait touchscreen, a digital instrument screen of up to 12.4 inches, and a redesigned 3-spoke leather-wrapped steering wheel are among the highlights. The center console has been thoughtfully updated and seamlessly integrated with the expansive touchscreen, while the control switches and gear select knob have undergone refinement. The interior exudes sophistication with premium upholstery, contrast stitching, and quilted patterns.
The decision to file a design patent for the Endeavour aligns with Ford’s recent job listings in India, suggesting a proactive approach towards restarting operations in the country. This move follows the company’s phased withdrawal from the Indian market in 2021, making it clear that Ford is contemplating a robust comeback.
The Last Model in India
The Endeavour, in its previous iteration, had established itself as a popular choice in the large SUV segment in India, presenting a formidable competition to the Toyota Fortuner. Enthusiasts eagerly await the arrival of the new-gen Endeavour, raising speculation about whether Ford will opt for local manufacturing or the CBU/CKD route. Should Ford choose the former, the possibility of exploring export opportunities with India-made Endeavours may further strengthen the brand’s global positioning.
As the automotive industry watches these developments closely, Ford’s Endeavour patent filing stands as a pivotal move, suggesting a potential resurgence in one of the world’s most dynamic automobile markets. The decision not to proceed with the Chennai plant sale reinforces the notion that Ford is gearing up for a more substantial presence in India, with the Endeavour poised to play a central role in this strategic resurgence.
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