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Home » Cadillac Celestiq the $340,000 Electric Sedan Will Leave You Speechless -first TV commercial out -[Video]

Cadillac has unveiled its first TV commercial for the highly anticipated Celestiq, titled “A Bespoke Journey.” This 90-second spot is designed to offer viewers a closer look at the luxurious electric sedan, blending elegance and cutting-edge technology with a touch of aspirational lifestyle allure. The commercial marks a significant step for Cadillac as it aims to redefine the brand’s image and appeal to a more affluent, tech-savvy audience.

Cadillac Celestiq: The Visual and Emotional Appeal

The commercial opens with a stunning twilight cityscape, where the Habanero Orange Celestiq stands out as a beacon of sophistication. The scene transitions to a beautiful couple emerging from a multi-million-dollar home, setting the tone for an opulent lifestyle. Inside the vehicle, the ambiance is serene, with the couple seemingly at peace, highlighting the car’s luxurious and calming interior environment.

The use of high-definition visuals, rather than the 4K format of the previous promo, is a strategic choice, making the ad more relatable and accessible to a wider audience. The dramatic lighting and color-matched ambiance, with shades around the purple end of the spectrum, enhance the vehicle’s elegance and high-end appeal.

Showcasing Innovative Features

One of the highlights of the commercial is the introduction of Celestiq’s advanced features. The $340,000 sedan boasts several cutting-edge technologies designed to enhance the driving experience. Key features showcased in the commercial include:

Fingerprint Sensor for Powered Doors: The fingerprint sensor adds a layer of security and convenience, allowing for personalized access to the vehicle.

Four-Quadrant Electrochromic Smart Glass Roof: This innovative roof allows drivers to darken only the portion above their head, providing customized comfort and light control.

55-inch Full-Width Display: The expansive display spans the entire dashboard width, offering an immersive infotainment experience.

Flying Goddess Encased in Crystal Dial: This artistic touch next to the volume control for the 38-speaker AKG audio system adds a unique, luxurious element to the vehicle’s interior.

A Step Closer to Production

The commercial serves as a significant milestone in Celestiq’s journey to production. Initially expected to launch for the 2024 model year, Celestiq’s debut has been pushed to the 2025 model year. Despite the delay, the commercial suggests that Cadillac is getting closer to delivering this statement vehicle.

The Celestiq is poised to become one of the most important models in Cadillac’s history, reflecting the brand’s commitment to innovation, luxury, and performance. The sedan features a 111-kWh battery powering a dual-motor powertrain that delivers 600 horsepower and 640 pound-feet of torque. While production will be limited, with hand-built volumes out of the Warren Technical Center not expected to exceed 150 units per year, each Celestiq will be a testament to Cadillac’s craftsmanship and technological prowess.

Transparency and Future Expectations

As Cadillac moves closer to the production phase, transparency about Celestiq’s features and production timeline is crucial. The commercial provides a glimpse into what potential buyers can expect, emphasizing the blend of luxury and innovation that defines the Celestiq.

Cadillac has yet to announce an official production start date, but the new commercial indicates that the brand is committed to delivering a vehicle that meets the highest standards of quality and performance. The Celestiq represents a bold step forward for Cadillac, aiming to capture the imagination of luxury car enthusiasts and set new benchmarks in the electric vehicle market.

Conclusion

“A Bespoke Journey” is more than just a commercial; it’s a declaration of Cadillac’s vision for the future of luxury electric vehicles. The Cadillac Celestiq, with its combination of opulent design, advanced technology, and powerful performance, is set to redefine what it means to drive a Cadillac. As the brand continues to refine and perfect this flagship model, the anticipation among luxury car aficionados is sure to grow. Stay tuned for more updates as Cadillac prepares to make automotive history with the Celestiq.

Cadillac Celestiq First Commercial Video

Cadillac Celestiq Video

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Saman Nawaz

With over 7 years of experience in the field of content writing, Saman Nawaz has become a seasoned professional in her craft. As a Feature Writer at showroomex.com, she demonstrates expertise in creating timely news pieces and conducting thorough analyses within the automotive industry. Her proficiency lies in crafting up-to-date content that delves deep into the intricacies of the auto sector, providing readers with insightful perspectives and comprehensive information.Full Bio