Reading Time: 2 minutes Home » Apple to Launch its First Electric Vehicle in 2028

In a recent update on Apple’s ambitious electric vehicle project, the tech giant has made significant adjustments to its plans, pushing back the anticipated launch date to 2028 and scaling down the vehicle’s self-driving capabilities. The shift in strategy, reported by Bloomberg, reflects Apple’s ongoing efforts to bring a simplified electric car to the market, albeit with fewer autonomous features than initially envisioned.

Originally targeting a 2026 release, Apple has encountered delays, and the revised timeline now aims for a launch no earlier than 2028. The decision to postpone the release comes as the company reevaluates its approach to the development of the electric vehicle, codenamed Titan.

One of the notable changes is the departure from the initial goal of achieving true self-driving capability. Instead, the electric car is now slated to feature a Level 2+ autonomous system. This system will provide hands-free driving assistance, including capabilities such as autonomous lane centering and adaptive cruise control operating simultaneously. However, it falls short of the previously envisioned Level 4 technology, which would enable the vehicle to navigate autonomously under specific conditions.

Navigating Challenges and Refocusing on a Thoughtful Entry into the Electric Vehicle Market

The decision to scale back the self-driving features and delay the launch follows extensive discussions in board meetings, involving key figures such as Apple CEO Tim Cook and project head Kevin Lynch. Bloomberg reports that the board had been actively engaged in pressing company leadership for updates on the progress of the electric vehicle project throughout 2023.

Apple’s vehicle project, in development since 2014 under the codename Titan, has witnessed various pivots and adjustments. The latest shift indicates a strategic move to streamline the vehicle’s design and focus on delivering a product with more limited features. The original vision of an autonomous vehicle without pedals or a steering wheel has been set aside in favor of a Level 2+ autonomous system.

While specific details about the electric vehicle, such as its name and detailed specifications, remain undisclosed, Apple’s commitment to entering the electric vehicle market remains evident. The company’s emphasis on integration with iOS and the development of a custom-designed chip for the vehicle suggests a dedication to creating a unique and technologically advanced electric car.

As Apple continues to navigate the complex landscape of electric vehicles, the delayed launch and adjusted features of the upcoming electric car indicate the company’s commitment to ensuring a balanced and carefully considered entry into the competitive electric vehicle market.


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Mansoor Ali, a Feature Writer, embarked on his journey five years ago with, fueled by his enthusiasm for cars. Starting as an eager journalist, he quickly became a seasoned professional, expanding his expertise to cover both bikes and cars. (Full Bio)