Reading Time: 2 minutes Home » Mahindra All-new Thar Earth Edition Launched in India- Key Features

In a tribute to the majestic Thar Desert, Mahindra has launched the all-new Thar Earth Edition, promising adventure enthusiasts a unique blend of distinctive design, sporty interiors, and off-road capabilities. The SUV comes with a special satin matte ‘Desert Fury’ color, inspired by the iconic Thar Desert, adorned with custom dune-inspired decals, silver alloy wheels, and matte-black badges.

The exterior features exclusive Earth Edition badging, and the ‘Desert Fury’ theme extends to the grille, ORVMs, and throughout the body, giving the SUV a standout appearance. The adventure theme continues inside with beige leatherette seats featuring a ‘shifting dunes’ pattern and Desert Fury-colored touches on various interior elements.

All-new Thar Earth Edition Interior

The cabin is further enhanced with dark chrome accents, thematic inserts, and a unique numbered decorative VIN plate for each vehicle. Mahindra Thar Earth Edition is available in both petrol and diesel variants, with prices starting at Rs. 15.40 lakh for the Petrol MT variant and going up to Rs. 17.60 lakh for the Diesel AT variant.

All-new Thar Earth Edition Key Features

Key features of the Thar Earth Edition include the exclusive Earth Edition badge, Desert Fury satin matte color, desert-themed decals, ORVMs with Desert Fury inserts, body-colored grille, alloy wheels crafted with Thar branding inserts, and matte black Mahindra wordmark and Thar branding. The interior boasts decorative VIN plates, leatherette seats with dune-designed headrests, beige stitching elements, and Earth branding on seats.

The Thar Earth Edition reflects Mahindra’s commitment to delivering exceptional experiences to its customers, solidifying the Thar’s position as the preferred SUV choice for adventurers and enthusiasts. The special edition comes with cosmetic enhancements inside and out, offering a visual treat to those who appreciate the spirit of exploration.

With no mechanical changes, the Mahindra Thar Earth Edition retains its off-road capabilities, making it a compelling choice for those seeking a blend of style and adventure. Priced competitively, the Thar Earth Edition is set to capture the hearts of SUV enthusiasts who value both distinctive design and off-road prowess.

Rate this post
Saman Nawaz

With over 7 years of experience in the field of content writing, Saman Nawaz has become a seasoned professional in her craft. As a Feature Writer at, she demonstrates expertise in creating timely news pieces and conducting thorough analyses within the automotive industry. Her proficiency lies in crafting up-to-date content that delves deep into the intricacies of the auto sector, providing readers with insightful perspectives and comprehensive information.Full Bio