Home » The Hyundai Custin MPV to compete with Toyota Innova

Introduction

Hyundai, the well-known South Korean automaker, has expanded its global presence with the introduction of the Hyundai Custin MPV in Vietnam. This seven-seater MPV has drawn interest not only for its spacious and feature-rich design, but also for its potential to challenge established competitors in the ASEAN market, such as the popular Toyota Innova. In this article, we’ll look at the Hyundai Custin MPV’s key features and specifications, as well as its potential impact on the automotive market, including its prospects in India.

The Hyundai Custin MPV- All you need to know

Powerful Engine Options

Customers can choose between two powerful engine options in the Hyundai Custin. The first is a 1.5-liter turbocharged engine with a maximum power output of 170 PS and a maximum torque of 253 Nm. A 2.0-liter turbocharged mill with 236 PS and 353 Nm of torque is available for those looking for even more power. Both engines are paired with an eight-speed automatic transmission for a smooth and responsive driving experience.

Variants and Pricing

The Hyundai Custin is available in three distinct variants:

   – 1.5T Standard

   – 1.5T Special

   – 2.0T Premium

In Vietnam, the base model costs 850 million Dong (approximately Rs. 29.10 lakh), while the range-topping variant costs 999 million Dong (approximately Rs. 34.20 lakh). The Custin is an appealing option in the MPV segment thanks to its competitive pricing.

Competition with Toyota Innova

The Hyundai Custin competes with the Kia Grand Carnival in the Vietnamese market. However, its potential competition with the Toyota Innova is especially noteworthy. In international markets, the Innova is known as Innova Zenix and Innova Cross (Innova Cross in Vietnam). It has a strong presence and a loyal customer base. If the Hyundai Custin enters more international markets, such as India, it could become a direct competitor to the Toyota Innova.

Features and Equipment

The Hyundai Custin comes well-equipped with a range of features designed to enhance comfort, convenience, and safety. Some of the notable features include:

  • A 10.4-inch touchscreen infotainment system mounted vertically.
  • A panoramic sunroof adds a luxurious touch to the cabin.
  • Heated and ventilated seats for improved comfort in a variety of weather conditions.
  • Six airbags protect passengers.
  • The Hyundai Smartsense suite, which includes technologies for Advanced Driver Assistance System (ADAS) for a safer driving experience.
  • A convenient electronic parking brake.
  • Captain seats with ottoman functionality, allowing for a comfortable and versatile seating arrangement.
  • Additional versatility is provided by features such as a folding table and a relax/sleep mode.

Global Expansion Plans

The Hyundai Custin MPV will be locally assembled in Vietnam and will make its debut in the Philippines next month, alongside the Stargazer X. While there has been no official confirmation, there is speculation that the Custin will be introduced in additional international markets, including India. In India, it has the potential to challenge the Toyota Innova’s dominance in the MPV segment.

Conclusion

The Hyundai Custin MPV represents Hyundai’s strategic move to expand its presence in the competitive MPV segment, both regionally and globally. The Custin has the potential to become a formidable competitor in the ASEAN market, particularly against established players such as the Toyota Innova, thanks to its powerful engine options, extensive feature list, and competitive pricing. As automotive enthusiasts await the Custin’s performance and reception in various markets, it will be interesting to see if it can shake up the segment and provide a compelling alternative to well-established rivals such as the Innova.

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