Upcoming Tata Electric Cars

by | Aug 10, 2023 | Car & Bike News, Top Stories

Upcoming Tata Electric Cars
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Introduction

Tata Motors, a major player in the Indian automotive industry, is preparing to unveil three intriguing new vehicles later this year. Tata is poised to make a significant and lasting impact on the Indian automotive landscape by focusing on both facelifted versions and new models. From the redesigned Nexon to the daring Harrier and the daring Safari, each vehicle promises a unique blend of innovation, style, and performance.

Tata Motors has begun an ambitious journey into the world of electric mobility, revealing a strategic plan to launch four new electric SUVs in the early stages of the coming year. The Nexon EV facelift, Punch EV, Harrier EV, and Curvv EV are all part of the upcoming lineup. Tata Sons Chairman N Chandrasekaran recently unveiled these robust plans during a shareholder meeting, highlighting Tata’s unwavering commitment to the field of electric mobility.

Upcoming Tata Electric Cars

Chandrasekaran’s revelation highlighted Tata Motors’ vision of embracing green technology in 50% of its passenger vehicles and 65% of the Jaguar Land Rover (JLR) fleet by 2030. Bookings for the Range Rover EV and Range Rover Sport EV are expected to begin this October, with a full fleet of new Jaguar EVs set to hit the roads in 2025.

The anticipation for the Nexon EV facelift is palpable, with a late September release date set, closely followed by the debut of the Harrier EV. As a result, the Punch EV and Curvv EV are expected to enter the market in the first quarter of the following year. Tata Motors has recognized the growing demand for electric vehicles not only in metropolitan areas but also in smaller towns.

Tata Motors Passenger Vehicles Managing Director Shailesh Chandra emphasizes the growing presence of electric vehicles outside of India’s major urban areas. Chandra emphasizes the Tiago EV’s commendable success in micro markets, revealing that cities outside the top 20 urban areas now account for over 49% of Tiago EV sales.

Conclusion

Tata Motors is developing plans to expand its sales and aftersales network in Tier II and Tier III cities in order to capitalize on this burgeoning growth. In these locations, the company plans to implement a shop-in-shop concept, enhancing service capabilities and providing specialized training for service engineers. This strategic move is designed to meet the growing demand for electric vehicles in smaller cities.

Tata Motors’ strategic plan places a strong emphasis on cost efficiency. The brand intends to significantly boost margins in the electric vehicle business by leveraging localized production efforts and streamlined costs of new-generation components. The introduction of the Tiago EV’s production-linked incentive (PLI) scheme, combined with the anticipated decline in battery cell prices, is expected to contribute to cost reduction and propel growth in the electric vehicle segment. Tata Motors is poised to have a significant impact on India’s evolving electric vehicle landscape, bolstered by a formidable sales target of approximately 100,000 electric vehicle units for the current year.

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Mansoor Ali, a Feature Writer, embarked on his journey five years ago with showroomex.com, fueled by his enthusiasm for cars. Starting as an eager journalist, he quickly became a seasoned professional, expanding his expertise to cover both bikes and cars. (Full Bio)