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Ferrari, a brand synonymous with luxury, speed, and exclusivity, is venturing into the electric vehicle (EV) market. The anticipation surrounding the first all-electric Ferrari is palpable, with enthusiasts and collectors eagerly awaiting its debut. This article dives into the details of Ferrari’s upcoming EV.
Ferrari’s First Electric Vehicle
Ferrari’s first EV remains shrouded in mystery, with details closely guarded at the company’s Maranello headquarters. Scheduled for release in the last quarter of 2025, this electric supercar is set to break new ground for the iconic brand. According to sources, the base price is expected to be at least €500,000, approximately $537,000 at current exchange rates. However, given the variation in regional taxes and Ferrari’s customization options, the final cost for buyers could be significantly higher.
A New Factory in Maranello
Ferrari is investing in a new factory in Maranello dedicated to producing their EVs. This state-of-the-art facility underscores the brand’s commitment to innovation and maintaining its reputation for high-performance vehicles. The new plant will play a crucial role in Ferrari’s strategic plan to integrate electric powertrains without compromising the essence of the brand.
Pricing and Market Position
The base price of the upcoming Ferrari EV aligns it with the brand’s high-end offerings, such as the SF90 Stradale, which starts around the same price point. However, it falls short of the SF90 XX, priced at an eye-watering $890,000. This pricing strategy places the EV in a competitive spot within the luxury EV market, appealing to those seeking exclusivity and cutting-edge technology.
Limiting Production to Maintain Exclusivity
To preserve the brand’s exclusivity, Ferrari plans to limit the production of its EVs. The company intends to cap the annual production to 20,000 units, at least initially. This approach is consistent with Ferrari’s strategy for the Purosangue SUV, which is limited to 20 percent of total annual output despite its high demand.
Demand and Pre-Orders
Ferrari’s order books are already full for the next few years. In 2023, the company sold 13,663 units, a record high. CEO Benedetto Vigna has stated that the production for 2025 is already sold out, pushing new orders to 2026 at the earliest. This overwhelming demand highlights the brand’s strong market position and the enduring appeal of its vehicles.
Expanding the EV Lineup
In addition to the first EV, a second electric Ferrari is reportedly in the early development stages. This expansion into the EV market is carefully balanced to avoid brand dilution. Ferrari aims to keep its production numbers low to maintain exclusivity and appeal.
Authenticity in an Electric Era
Ferrari assures its fans that the new EV will retain the brand’s authentic sound and driving experience. Emanuele Carando, Ferrari’s head of Product Marketing, emphasized that the electric model will be a “true Ferrari,” promising that it will deliver the performance and emotional connection that Ferrari owners expect.
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Market Projections and Sales Goals
By 2026, Ferrari’s first EV is expected to account for about five percent of the company’s total sales. Looking further ahead, Ferrari projects that EVs will make up 40 percent of its annual shipments by 2030. This transition underscores Ferrari’s commitment to sustainability while staying true to its performance heritage.
Frequently Asked Questions
The base price is expected to be at least €500,000, approximately $537,000 at current exchange rates.
The first electric Ferrari is scheduled to debut in the last quarter of 2025.
It will be manufactured at a new factory in Maranello, Italy.
Production will be limited to no more than 20,000 units annually to maintain exclusivity.
Ferrari projects that 40 percent of its annual shipments will be electric vehicles by 2030.
Conclusion
Ferrari’s foray into the electric vehicle market marks a significant milestone in the brand’s history. With a starting price exceeding half a million dollars, the upcoming electric Ferrari promises to combine luxury, performance, and cutting-edge technology. As Ferrari carefully balances innovation with tradition, the new EV is set to redefine what it means to drive a Ferrari in the modern era.
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