In Japanese, the term Mitsubishi means “three diamonds”. It represents reliability, success, and veracity. Mitsubishi Lancer Evolution most commonly known as EVO was a legendary sports-based car. It was so excellent that it easily captured the hearts of car enthusiasts worldwide. This sports car was manufactured from 1992 until 2016. Despite its success and craze in the entire world, the car manufacturers from Japan (Mitsubishi Motors) took a decision. This decision was a tough one as they decided to discontinue this car. They succeeded in making ten versions of this super stylish sports car but suddenly decided to stop making this car.
Supplies of this super-efficient car:
Initially, they intended to supply these cars only in Japanese markets. But as soon as their craze reached into international market they decided to export their cars. When they found out that demand for their cars had increased on the “grey import”, they agreed to let their cars be sold in several markets of Europe as well as the United Kingdom from around 1998. Their plan proved very successful as their model Subaru witnessed great success in the market. In 2003, the eighth generation of evolution was also exported to the US.
Total versions:
As the name suggests what intentions they had after the release of this car they launched ten versions of this car. Their final version was Evolution 10. Evolution 10 was launched in the Japanese market in 2007. They kept producing this version until they decided to retire in 2016.
Why did Mitsubishi stop making the EVO
Even though the success rate of the lush sports sedan and Vally car was exceptional they called off its production and here is why:
As consumers seemed to be getting more interested in cars that were better, more efficient, and highly versatile they also turned their focus towards what consumers wanted. They put all their efforts and focus on crossover cars and hybrid cars and they stopped making EVO. Every manufacturer looks for profit. Compared to the high competitive spirit, their cool sports car failed to provide them with huge profit. Evo could not give them what they wanted from T and they stopped making them. They shifted all their focus to meet environmental needs. They invested all their efforts and generating cars with better technology.
Historical context:
Before we get into why it discontinued its car we should know its historical context. It entered into the world of the rally with a heritage of multisport victories and high-performance Mitsubishi Evo became a symbol of how efficient Mitsubishi cars are and also a sign of the commitment of Mitsubishi to provide vehicles with exceptional performance.
Nut, with the evolution of automotive industries the preferences of consumers also changed. This played a significant role in this tough decision. The change in market trends also helped them make this brave decision.
Reasons:
Fuel efficiency standards also impacted the discontinuing decision of EVO. Consumers were more interested in buying those vehicles that offered more efficiency and were more convenient. The Mitsubishi Evo was high in performance undoubtedly but not as efficient as consumers wanted. It was not up to the mark according to the requirements of consumers. The price Mitsubishi was investing to make it was higher than what it was earning from it.
Mitsubishi underwent a phase to refocus on their lineup and came out with a decision not to make the Mitsubishi Evo anymore. For better future growth opportunities they diverted their focus toward electric vehicles.
Concluding lines:
Well, even m, though Mitsubishi is no longer in production its legacy as a performance icon lives on. This sports car will be remembered for its high performance and excellent accelerating heritage. Car enthusiasts after giving farewell to Mitsubishi Evo are looking forward to seeing the journey of Mitsubishi in the automotive field.
FAQs:
Are there any alternative vehicles to the EVO?
As we already know Mitsubishi no longer makes evo due to changes in market demands. There are some other best vehicles also available in the market like the WRX STI and the Volkswagen Golf R are the most popular and exceptional choices for consumers.
Youtuber, Auto enthusiast, and Content creator with 6+ years in the field of automobiles and bikes.