Home » 8 Things to Know About New Mahindra Thar Roxx

Mahindra has presented the much-anticipated Mahindra Thar 5 Door variant. There were several rumors about the name of the Mahindra Thar 5 door, with most believing it to be “Armada”. However, on Saturday, July 20, 2024, Mahindra released a teaser for the new Door Thar, which was named “Thar Roxx” and with the tagline “THE SUV”. The 5-door version is very similar to the 3-door in design, but there are a few differences that make the Thar 5-door a popular SUV in India, and all auto enthusiasts are eagerly awaiting its release. Here are eight things you should know about the new Mahindra Roxx.

8 Things to Know About New Mahindra Thar Roxx

1. Official Name Unveiled

Mahindra & Mahindra Ltd. has officially named its new 5-door SUV the ‘Thar ROXX.’ This name reflects the vehicle’s rugged and rock-star personality, marking a significant expansion of the iconic Thar brand. However, I like the name “Armada”.

2. Launch Date

The Mahindra Thar ROXX is set to launch on August 15, 2024, coinciding with India’s Independence Day. This date underscores the SUV’s significance and Mahindra’s commitment to delivering a landmark vehicle.

3. Design and Engineering

The Thar ROXX is designed to offer a sophisticated blend of performance, presence, safety, and technology. It aims to redefine standards in the SUV segment with its robust off-road capabilities and advanced features. From its front look and side profile it looks very similar to its 3-door version except for the length.

4. Engine Options

The Thar ROXX will be available with three engine options:

1.5L Diesel Engine: With a rear-wheel drive layout and manual gearbox, this base variant is expected to be priced at around Rs. 12 lakh (Ex-showroom).

2.0L Turbo Petrol Engine: Offering a more powerful and dynamic driving experience.

2.2L Diesel Engine: Known for its durability and performance, this engine is also available in the current Thar models.

5. Much Premium

Mahindra promises ‘THE’ premium quotient with the Thar ROXX. This SUV will feature cutting-edge innovations, superior design, and exceptional ride quality and comfort, ensuring a luxurious driving experience.

6. Premium Features

The Thar ROXX will come equipped with advanced technology, enhanced performance, and sophisticated safety features. Mahindra’s commitment to excellence is evident in every aspect of this new SUV, aiming to meet the highest standards of luxury and performance.

7. Competitive Pricing

The base variant of the Thar ROXX, with its 1.5L Diesel engine, is expected to compete with the Scorpio N’s base variant, priced at Rs. 13.85 lakh (Ex-showroom). This competitive pricing strategy is designed to attract a wide range of customers looking for a premium SUV experience.

8. Competition

The Thar ROXX will face competition from the 2024 Force Gurkha and Maruti Suzuki Jimny. These rivals are known for their off-road capabilities, making the SUV segment highly competitive.

With its rockstar personality and premium features, the Mahindra Thar ROXX is set to disrupt the SUV category and provide an unmatched driving experience for adventure enthusiasts and luxury seekers alike.

Mahindra Thar Roxx Official Video
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Welcome to Showroomex.com, an online automotive platform curated by the passionate automobile enthusiast, Mansoor Ali. With a dedicated commitment to delivering unbiased and comprehensive information, Showroomex.com has been a trusted source for car, bike, and other automobile insights for over 5 years. (full bio)