The Mahindra Thar Roxx 5-door has been officially launched in India, with prices starting at ₹12.99 lakh (ex-showroom). The Thar Roxx is available in six variants: MX1, MX3, AX3L, MX5, AX5L, and AX7L. Test drives begin on 14th September 2024, with bookings opening on 3rd October 2024. Deliveries are expected to start from Dussehra.
The Mahindra Thar Roxx, a highly anticipated 5-door version of the popular 3-door Thar, has finally been launched in India. With its rugged design, powerful engine options, and a range of modern features, the Thar Roxx aims to set new standards in the off-road SUV segment.
Exterior Design
The Thar Roxx boasts a bold and robust exterior design, with a wider stance, upright A-pillars, and a flat windshield. The exterior is further enhanced with a black matte-finished roof, a new front grille with polished edges, and diamond-cut alloy wheels in the higher trims. The base variant, MX1, comes with 18-inch steel wheels, while the top variants feature 19-inch alloy wheels. The Thar Roxx is available in seven color options, all with a contrasting black roof as standard.
Interior Features
Inside, the Thar Roxx offers a range of features across its variants. The base MX1 variant includes LED projector headlights, LED tail lamps, a touchscreen infotainment system, and premium embossed fabric upholstery. As you move up the range, additional features such as a 26.03 cm HD infotainment system with wireless Android Auto, cruise control, and a reverse camera are included in the MX3 variant. The AX3L and higher trims add advanced features like a 26.3-inch HD digital cluster, Adrenox connect with built-in Alexa, wireless AACP, and fully automatic temperature controls.
Engine and Performance
The Mahindra Thar Roxx is powered by two engine options. The 2.0-liter turbo petrol engine produces 150 hp/330 Nm in the manual transmission (MT) variants, with the automatic transmission (AT) version offering 160 hp/330 Nm. The higher-spec 6-speed AT version delivers 175 hp/380 Nm. For those preferring diesel, the 2.2-liter mHawk engine generates 150 hp/330 Nm in the lower-spec RWD MT and AT variants, while the higher-spec 4WD AT versions offer 171 hp/370 Nm.
Mahindra Thar Roxx Variants with Prices
The Thar Roxx is available in six variants:
MX1: Starting at ₹12.99 lakh for the G MT RWD and ₹13.99 lakh for the D MT RWD.
MX3: Priced between ₹14.99 lakh and ₹15.99 lakh for the G AT RWD and G MT RWD variants.
AX3L: Priced at ₹16.99 lakh (ex-showroom).
MX5: Priced at ₹16.99 lakh for the 4×4 variant.
AX5L: Priced at ₹18.99 lakh.
AX7L: Also priced at ₹18.99 lakh, offering the highest level of features.
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Competition
The Mahindra Thar Roxx faces competition from other off-road SUVs like the Force Gurkha and the upcoming Maruti Suzuki Jimny. However, with its combination of rugged design, powerful engines, and advanced features, the Thar Roxx is well-positioned to attract buyers looking for a capable off-roader with modern amenities.
Market Positioning
The Mahindra Thar Roxx is targeted at adventure enthusiasts and off-road lovers who seek a vehicle that offers both rugged capabilities and modern comforts. With its competitive pricing, the Thar Roxx is set to capture a significant share of the off-road SUV market in India.
In conclusion, the Mahindra Thar Roxx 5-door version brings a new dimension to the Thar lineup, offering more space, better features, and enhanced off-road capabilities. Whether you’re an off-road enthusiast or someone looking for a versatile SUV, the Thar Roxx provides a compelling package.
Mansoor Ali, a Feature Writer, embarked on his journey five years ago with showroomex.com, fueled by his enthusiasm for cars. Starting as an eager journalist, he quickly became a seasoned professional, expanding his expertise to cover both bikes and cars. (Full Bio)