News Summary
- The first customer unit of Mahindra Thar Roxx sold for Rs. 1.31 crore at an auction.
- Proceeds from the sale will go to charity, chosen by the auction winner.
- Customer bookings open on October 3, 2024, and deliveries start on October 12, 2024.
- The top-end AX7 L diesel 4WD AT variant features premium interiors, a panoramic sunroof, and advanced safety features.
- Prices for the Thar Roxx start at Rs. 12.99 lakh for the base petrol variant, with 4WD diesel prices to be revealed soon.
Mahindra Thar Roxx: First Unit Sold for Record price of Rs. 1.31 Crore
The very first Mahindra Thar Roxx has been sold for a huge price of Rs. 1.31 crore. This SUV, known for its off-road capabilities, was auctioned with the VIN 0001 serial number, making it extra special. The proceeds from the sale will be given to one of four non-profit organizations, chosen by the auction winner. The auction took place from September 15 to 16, 2024.
The Mahindra Thar Roxx is a much-awaited vehicle, and customer bookings for this SUV will begin on October 3, 2024. Deliveries are expected to start on October 12, 2024, just in time for the Dusshera festival.
Key Features of Mahindra Thar Roxx
The auctioned unit is the top-end AX7 L diesel 4WD AT variant, which comes with a special signature badge from Anand Mahindra, the Chairman of Mahindra & Mahindra. Let’s take a closer look at the features, engine details, and pricing.
Exterior Design
The Thar Roxx stands out with its bold, rugged design, built for off-road adventures. It has a strong road presence with newly designed 19-inch alloy wheels. The five-door version offers more space compared to the three-door model, making it more practical for larger groups or families.
Interior Features
Inside the Thar Roxx, you will find a high-tech and comfortable cabin. It is equipped with a 10.25-inch touchscreen that supports wireless Apple CarPlay and Android Auto, giving drivers easy access to their smartphones. The SUV also has a 10.25-inch digital instrument cluster to keep the driver informed.
Additional features include:
- Automatic climate control
- Panoramic sunroof
- Six-way powered driver seat
- Harman Kardon audio system
- Ventilated front seats
Safety features are also a priority, with six airbags, a 360-degree camera system, and Level 2 Advanced Driver Assistance Systems (ADAS) for safer driving.
Engine and Performance
The Mahindra Thar Roxx comes with two powerful engine options:
- 2.0L mStallion turbo petrol engine: This engine produces 160 bhp and 330 Nm of torque. It is available with a six-speed manual or six-speed automatic transmission.
- 2.2L mHawk diesel engine: This diesel engine offers 150 bhp and 330 Nm of torque and also comes with manual or automatic transmission options.
Both engines provide enough power to tackle tough terrains, and the vehicle is equipped with four-wheel drive for enhanced off-road capabilities.
Pricing and Market Availability
The Mahindra Thar Roxx is positioned in the premium off-road SUV segment in India. Pricing starts from Rs. 12.99 lakh for the base petrol variant. The entry-level diesel variant is priced at Rs. 13.99 lakh (ex-showroom). Pricing for the diesel 4WD version, which is available only in the higher trims, will be announced soon.
Competition
The Mahindra Thar Roxx directly competes with other five-door off-road SUVs in India. Its main competitors include the Force Gurkha and the Maruti Suzuki Jimny. Both of these vehicles are designed for off-road enthusiasts, but the Thar Roxx is positioned slightly higher in terms of features and pricing.
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Conclusion
The Mahindra Thar Roxx is set to make a significant impact in the off-road SUV market in India. With its premium features, strong engine options, and a growing fan base, it is expected to attract off-road enthusiasts looking for a spacious and capable vehicle. Though production and deliveries will begin later this year, the high price achieved in the auction shows strong demand for this model.
Mansoor Ali, a Feature Writer, embarked on his journey five years ago with showroomex.com, fueled by his enthusiasm for cars. Starting as an eager journalist, he quickly became a seasoned professional, expanding his expertise to cover both bikes and cars. (Full Bio)