Last Updated on August 14, 2024 by Showroomex Desk
Home »The Mahindra Thar Roxx has been introduced with a starting price of Rs 12.99 lakh for the base petrol variant. The diesel variant starts at Rs 13.99 lakh. The Roxx is a 5-door version of the Thar, offering more space and features than the 3-door model. It comes with a host of new features, making it a more upmarket choice.
Mahindra Thar Roxx Launched: Everything You Need to Know
Mahindra has just launched the new Thar Roxx, a 5-door version of the popular Thar SUV, at a starting price of Rs 12.99 lakh. This new model is priced Rs 1.64 lakh higher than the 3-door version, positioning it as a more premium option in the Thar lineup.
Exterior Design
The Mahindra Thar Roxx retains some of the familiar design elements from the standard Thar but adds unique touches that set it apart. The grille now has six double-stacked slots, unlike the seven slots on the 3-door Thar. The headlamps are circular with an LED projector setup and C-shaped Daytime Running Lamps (DRLs). The front bumper has a fresh design, featuring integrated fog lamp housings and faux brushed aluminium accents.
The Thar Roxx also comes with chunky wheel arches and stylish 19-inch diamond-cut alloy wheels on higher variants, while mid variants feature 18-inch alloys. The rear door of the Roxx has a unique vertical handle, and the quarter glass behind it has a triangular shape, reminiscent of the Thar EV concept. The dual-tone paint scheme with a contrasting black roof gives it a rugged yet stylish look.
Interior Features and Technology
Inside, the Mahindra Thar Roxx shares its dashboard design with the 3-door Thar but adds more premium elements. The higher variants come with soft-touch materials on the dashboard and door pads. The interior follows a dual-tone theme, featuring beige perforated leatherette seats and a dark brown dashboard.
Top trims of the Thar Roxx are equipped with dual 10.25-inch screens for infotainment and instrument display. Other high-end features include cooled front seats, ambient lighting, a wireless charging pad, automatic climate control, power windows for all doors, and a sliding front armrest. These features make the Thar Roxx more comfortable and luxurious compared to the 3-door version.
Engine Options
The Mahindra Thar Roxx comes with two engine options. The base variant features a 2.0-litre turbo-petrol engine that produces 160hp and 330Nm of torque, paired with a manual gearbox. There’s also a 2.2-litre diesel engine that delivers 150hp and 330Nm of torque, also mated to a manual transmission. These engines provide robust performance, making the Thar Roxx suitable for both city driving and off-road adventures.
Price and Competition
The Mahindra Thar Roxx is priced from Rs 12.99 lakh for the petrol variant and Rs 13.99 lakh for the diesel variant. This places it above the 3-door Thar, with a price difference of about Rs 1.64 lakh. The Thar Roxx is expected to compete with other SUVs in the same price range, offering more space and features than the 3-door Thar.
Market Positioning
With the Thar Roxx, Mahindra aims to attract buyers looking for a more spacious and feature-rich version of the Thar. Its competitive pricing, combined with the added features and unique design, makes it a strong contender in the SUV market. The Thar Roxx is likely to appeal to those who appreciate the ruggedness of the Thar but desire more comfort and convenience.
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Conclusion
The Mahindra Thar Roxx is a well-rounded SUV that combines the ruggedness of the Thar with added space and features. Priced from Rs 12.99 lakh, it offers good value for money and is positioned as a more premium option within the Thar lineup. With its unique design, upgraded interior, and robust engine options, the Thar Roxx is set to make a mark in the SUV segment.
Mahindra Thar Roxx Video
Mansoor Ali, a Feature Writer, embarked on his journey five years ago with showroomex.com, fueled by his enthusiasm for cars. Starting as an eager journalist, he quickly became a seasoned professional, expanding his expertise to cover both bikes and cars. (Full Bio)