Tata Motors is set to unveil the production-ready Curvv SUV coupe on July 19. This innovative vehicle will be the first mass-market SUV coupe in India, providing an exciting alternative to midsize SUVs. The price announcement is expected on August 7.
Exterior Design
The Tata Curvv boasts a sleek and modern exterior design, embodying the brand’s futuristic aesthetic. The SUV coupe is expected to turn heads with its unique styling and bold lines, setting it apart from traditional SUVs.
Features
Inside, the Curvv promises a premium experience with advanced features and high-quality materials. The interior design will likely reflect Tata’s commitment to innovation and comfort, offering a spacious and technologically advanced cabin.
Engine Options
The ICE version of the Tata Curvv will be powered by a new 125hp, 1.2-litre, three-cylinder turbo-petrol engine, available with both manual and automatic gearbox options. Additionally, it will offer the Nexon’s 1.5-litre, four-cylinder unit. The Curvv EV, expected to have a range of 450-500km, will utilize Tata’s Gen 2 acti.ev architecture, though specific details are yet to be revealed.
Price and Market Positioning
The Curvv EV’s prices are anticipated to start at around Rs 20 lakh, placing it between the Nexon EV and the upcoming Harrier EV in Tata’s electric portfolio. The ICE version is expected to launch later, with prices around Rs 10 lakh-11 lakh. This strategic pricing aims to attract a wide range of buyers looking for both petrol/diesel and electric options.
Competition
The Curvv EV will compete with the upcoming Hyundai Creta EV, Maruti eVX, and MG ZS EV. Its ICE counterpart will challenge midsize SUVs like the Kia Seltos, Maruti Grand Vitara, Honda Elevate, and Hyundai Creta. This diverse competition highlights Curvv’s potential to capture significant market share.
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Conclusion
The Tata Curvv launch marks a significant milestone for Tata Motors, introducing the first mass-market SUV coupe in India. With its innovative design, advanced features, and strategic pricing, the Curvv is poised to make a substantial impact in both the ICE and EV segments. Stay tuned for more updates on this exciting new addition to Tata’s lineup.
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