Key Highlights
- Platform and Design: Based on the Bayon platform, it will feature a coupe-SUV silhouette with modern design elements like a full-width LED light bar and a horizontally positioned grille, similar to Hyundai’s Verna.
- Engine and Performance: Expect engine options shared with the i20 and Venue, including a 1.0-litre turbo-petrol engine, tailored for performance and fuel efficiency across urban and adventurous driving scenarios.
- Market Positioning: Positioned in the Rs 10 lakh to Rs 15 lakh price bracket, Hyundai aims to capture market share in India’s compact SUV segment, competing directly with models like the Maruti Suzuki Fronx and Toyota Taisor.
Hyundai’s Maruti Suzuki Fronx Rival
Hyundai is gearing up to introduce an all-new crossover SUV to the Indian market, set to launch in 2026. Positioned strategically alongside its popular Venue SUV, this new model will be based on the Bayon platform, offering a fresh alternative in the competitive Rs 10 lakh to Rs 15 lakh price segment. Here’s everything you need to know about Hyundai’s latest offering and what it means for the Indian automotive landscape.
Design and Platform
The upcoming Hyundai crossover will share its platform with the Bayon, which itself is based on the i20. This ensures a blend of familiar design elements and efficient production capabilities. Expect a distinctive coupe-SUV silhouette with a tapering roofline, complemented by modern features such as a full-width LED light bar and a horizontally positioned grille, akin to Hyundai’s Verna sedan.
Inside, the crossover will likely mirror the i20’s interior design, featuring a shared dashboard layout, infotainment system, instrument cluster, and control stalks. This parts commonality not only enhances affordability but also ensures a seamless transition for Hyundai enthusiasts familiar with its existing lineup.
Engine and Performance
Powering the new Hyundai crossover will be engine options similar to those found in the i20 and Venue models. This includes a 1.0-litre turbo-petrol engine in varying states of tune, optimized for both performance and fuel efficiency. Such engine choices are designed to cater to diverse consumer preferences, from urban commuters to adventure seekers, while leveraging economies of scale in production.
Market Positioning and Competitive Edge
Hyundai aims to consolidate its position in India’s burgeoning crossover segment, strategically placing the new model to coexist with the Venue. With a targeted price range of Rs 10 lakh to Rs 15 lakh, the crossover promises to offer a compelling blend of style, features, and affordability. This positioning not only addresses the growing demand for compact SUVs but also aims to capture market share from competitors like the Maruti Suzuki Fronx, Toyota Taisor, Citroen C3, and Tata Nexon.
Production and Economic Impact
Production of the new crossover will commence at Hyundai’s existing facility in Sriperumbudur, Tamil Nadu, showcasing the company’s commitment to localized manufacturing and high-capacity utilization. By relocating Venue production to Talegaon, Maharashtra, in 2025, Hyundai aims to streamline operations and optimize logistical efficiencies, ensuring timely delivery and meeting consumer demand effectively.
Future Prospects and Sustainability
Looking ahead, Hyundai’s introduction of the new crossover underscores its commitment to innovation and sustainability in the Indian automotive market. The model’s anticipated contribution of approximately 1 lakh units annually reflects Hyundai’s confidence in consumer response and market penetration strategies. Moreover, the crossover’s eco-friendly features and advanced technologies are poised to set new benchmarks in the segment, aligning with global trends towards electric mobility and sustainable transportation solutions.
Conclusion
As Hyundai prepares to unveil its latest crossover SUV in 2026, anticipation builds among automotive enthusiasts and prospective buyers alike. With a robust blend of design excellence, technological innovation, and strategic market positioning, the new model promises to redefine the expectations of Indian consumers in the crossover segment. Stay tuned for more updates as Hyundai prepares to elevate driving experiences with its upcoming Fronx rival, setting new standards for performance, comfort, and affordability in the dynamic Indian automotive landscape.
Note: The image is given just to represent and it’s not the original image of the car its the Hyundai Bayon
Mansoor Ali, a Feature Writer, embarked on his journey five years ago with showroomex.com, fueled by his enthusiasm for cars. Starting as an eager journalist, he quickly became a seasoned professional, expanding his expertise to cover both bikes and cars. (Full Bio)