Jaguar Land Rover (JLR) has taken a significant step in its electrification journey by partnering with Chinese car manufacturer Chery. According to a recent announcement, JLR will adopt EV platforms from Chery’s subsidiary, Exeed, marking a strategic shift in the British luxury carmaker’s approach to electric vehicles (EVs).
Platforms to Power Future JLR EVs
JLR will utilize Exeed’s advanced modular platforms, the M3X and E0X, to underpin its future plug-in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs). Exeed, known for producing premium SUVs, has developed these platforms to offer flexibility and cutting-edge technology for the next generation of vehicles.
M3X Platform: The Backbone for Plug-In Hybrids
- The M3X platform, also known as T2X in China, is designed for internal combustion engines (ICE) and PHEVs.
- It features Chery’s ‘Super Hybrid’ powertrain, which combines a petrol engine with two electric motors, offering a seamless hybrid experience.
- Vehicles like the Chery Tiggo 9 and Exeed RX are already utilizing this platform, demonstrating its reliability and versatility.
E0X Platform: The Future of BEVs
- The E0X platform, developed in collaboration with Huawei, supports an 800V high-voltage charging architecture.
- This platform is used in models like the Exlantix ES, Exlantix ET, and Luxeed R7, known for their advanced electric capabilities.
- JLR’s adoption of the E0X platform signifies its commitment to high-performance, long-range EVs.
A Decade-Long Partnership
Chery and JLR have maintained a joint venture in China since 2012, focusing on the production of Jaguar Land Rover vehicles for the Chinese market. However, this new agreement with Exeed, which has been operational since 2017, highlights a deeper integration and utilization of Chinese automotive technology.
Strategic Implications and Market Impact
This collaboration is expected to enhance JLR’s competitiveness in the EV market by leveraging Exeed’s state-of-the-art platforms. It remains to be seen whether JLR will exclusively sell these new EVs in China or expand their availability to global markets. The integration of Chery’s platforms could also mean more cost-effective and faster development cycles for JLR’s EV lineup.
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Range Rover EV
In addition to the platform partnership, JLR is set to launch the Range Rover EV later this year. The prototype, revealed two months ago, has already garnered significant interest, with over 16,000 expressions of interest by February. Although specific details about the Range Rover EV’s specs are still under wraps, it is expected to feature a dual-motor system simulating four-wheel drive (4WD), aligning with JLR’s tradition of superior off-road capability.
Jaguar Land Rover’s Bold Move Towards an Electric Future
JLR’s strategic collaboration with Chery and Exeed marks a pivotal moment in the luxury carmaker’s transition to electric mobility. By adopting Exeed’s M3X and E0X platforms, JLR is not only enhancing its technological capabilities but also reaffirming its commitment to a sustainable and electrified future. As the automotive industry evolves, such partnerships will be crucial for legacy manufacturers to stay competitive and innovative in the rapidly growing EV market.
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