In the fiercely competitive world of sub-4-meter SUVs, the Toyota Taisor and Maruti Fronx stand tall, each carving out a distinct personality on the road, despite their shared DNA. Born from the collaboration between Toyota Kirloskar Motors (TKM) and Maruti Suzuki, these models are a masterclass in how subtle design and feature tweaks can cater to different customer tastes, all within the same segment.
The Toyota Urban Cruiser Taisor marks Toyota’s bold foray into India’s bustling crossover market, while the Maruti Suzuki Fronx brings its flair to the table. Both SUVs share the same platform and similar underpinnings, but it’s their strikingly different aesthetics and clever refinements that give them unique appeal. While they may be siblings at heart, these changes give each model a personality of its own, capturing the attention of buyers with distinct tastes.
In this article, we’ll put the Toyota Taisor head-to-head with the Maruti Fronx, dissecting their design, features, performance, safety, and value, to help you decide which one is the better pick for your lifestyle. Spoiler: it’s not as easy as you think!
Reasons Why Toyota Taisor is better than Maruti Fronx:
1. Design and Exterior Styling:
Even though the Maruti Suzuki Fronx was rebranded, the Toyota Urban Cruiser Taisor shares a lot of external design similarities with the Fronx. But the Taisor has its own unique qualities that set it apart from the gorgeous style of Fronx. These traits include its muscular and robust appearance.
The Taisor’s sophisticated chrome strip on the grille with its updated bumper and LED daytime running lights set it out up front. The Taisor also features a sophisticated chrome strip on its grille, a revised bumper, and LED DRLs. Despite having similar side profiles, the Taisor is distinguished by its newly designed 16-inch alloy wheels. The only distinguishing feature on the rear profile is the car badge, which is essentially unchanged.
2. Interior Comfort and Features:
The feature list of both cars is comparable on the interior. The Toyota Taisor’s new upholstery organizes and slightly alter the general concept. The interior of the Taisor is comparable to that of the Fronx, with the exception of a dual-tone interior finish and a 9-inch touchscreen infotainment system mounted atop the center console.
The two SUVs have similar features including automated climate control, over-the-air updates, cruise control, 360-degree camera, automatic LED headlights with DRLs, wireless charging, tilt and telescopic adjustment, rear AC vents, and wireless Apple CarPlay and Android Auto.
3. Safety Features:
The Taisor offers a little more polished finish and material quality bears a subtle mark of Toyota’s global reputation for edifice quality. Because of their similar engines, the two SUVs are nearly identical in terms of performance. There could be a minor difference in the tune, Maruti might prioritize efficiency while Toyota might offer a better ride.
Both companies have improved their safety standards, but Toyota’s global safety viewpoint may give the Taisor a small advantage in terms of passive and active safety measures. Safety is the top priority for the Maruti Suzuki Fronx and Toyota Urban Cruiser Taisor, which have equipment like ISOFIX child seat mounts, six airbags, ABS with EBD, Hill-Hold Assist, and Electronic Stability Program (ESP).
4. Color Options:
Toyota boasts eight attractive color options for the Taisor, which include Lucent Orange, Sportin Red, Cafe White, Enticing Silver, and Gaming Grey. There are also three more dual-tone options: Sportin Red, Enticing Silver, and Cafe White, all of which have a roof that is Midnight Black.
On the other hand, The Maruti Suzuki Fronx comes in the following colors: Bluish Black, Earthen Brown, Opulent Red, Splendid Silver, Arctic White, and Nexa Blue. Three dual-tone color variants are also available: Splendid Silver with a Bluish-Black roof and Earthen Brown with a Bluish-Black roof.
5. Variants:
The five variation options available to consumers of the 2024 Urban Cruiser Taisor are E, S, S+, G, and V. But only the base E trim can have the CNG version; the G and V versions come with the turbo-petrol engine.
On the other hand, the Maruti Suzuki Fronx comes in five distinct trim levels, which include Zeta, Alpha, Delta, Delta Plus, and Sigma. In addition, it provides the Sigma and Delta CNG versions.
6. Engine and Powertrain:
A 90 hp producing 1.2 L NA engine powers the Maruti Fronx and Toyota taisor. Powering these compact SUVs is a 1 L turbocharged petrol engine with 147 Nm of torque and 100 horsepower.
The 5-speed manual for the 1.2-liter NA engine, AMT. A 1 L turbocharged petrol engine mated to a 6-speed manual or automatic torque converter unit is another option on the Taisor and Fronx.
- How many mirrors are required on a car in Florida? Don’t Get Caught Without the Right Setup!
- Why Coupe Design is More Than Just Two Doors? The Stylish Design Explained
- Gas, Diesel, or Premium – Confused at the Pump? Here’s How to Pick the Right Fuel for Your Car
- Ever Wondered How Auto Wipers Know When It’s Raining? Here’s the Secret!
- Is Investing in Classic Cars the Next Big Money Move? Here’s the Surprising Reality
7. Pricing and value proposition:
Toyota has announced that the Urban Cruiser Taiser will be priced differently at Rs 7.74 lakh and Rs 13.04 lakh, ex-showroom. On the other hand, the Maruti Suzuki Fronx levels from Rs 7.51 lakh to Rs 13.04 lakh, ex-showroom. Therefore, the base model of Taisor is more expensive than that of Fronx. However, the top variants categories have about the same cost.
| Variants | Toyota Taisor (Ex-showroom Price) | Maruti Fronx (Ex-showroom Price) |
| CNG | Rs. 8.72 Lakh | Rs. 8.46 – 9.32 Lakh |
| Petrol | Rs. 7.74 – 9.53 Lakh | Rs. 7.51 – 9.28 Lakh |
| Turbo Petrol | Rs. 10.55 – 13.04 Lakh | Rs. 9.72 – 13.04 Lakh |
Conclusion:
Putting brand recognition and resale value first, the Taisor is probably worth the extra cost due to the Toyota name, new front style, unique shading, and new electrical elements while the Fronx has a bolder design, practical features, fuel-efficiency stands out for its engine options and affordability. Ultimately, the decision between the two vehicles is based on individual preferences, preferences and needs, offering exceptional dynamism and appeal in the highly competitive subcompact SUV market.
Mansoor Ali, a Feature Writer, embarked on his journey five years ago with showroomex.com, fueled by his enthusiasm for cars. Starting as an eager journalist, he quickly became a seasoned professional, expanding his expertise to cover both bikes and cars. (Full Bio)