Volvo has increased the price of its 2025 EX90 electric SUV by $3,300, effective May 1, 2024. This adjustment comes as the EX90 prepares to enter production after a series of delays. The new starting price now puts the EX90 above some of its key competitors, including the Mercedes EQS and Rivian R1S.
2025 Volvo EX90: Price Increase Due to Rising Material Costs
Volvo has recently raised the price of its upcoming electric SUV, the 2025 Volvo EX90, by $3,300. This increase has caught many dealerships and reservation holders by surprise. Volvo cited rising material costs as the reason behind this change. Below, we break down what this means for potential buyers and how the EX90 compares to its competitors.
Exterior Design
The Volvo EX90 continues Volvo’s tradition of sleek and modern design. It features a bold front grille, sharp lines, and a streamlined body that enhances aerodynamics. The EX90’s exterior reflects its premium status in the electric SUV market, combining both elegance and functionality.
Interior Features
Inside, the EX90 offers a luxurious cabin with advanced technology and high-quality materials. However, it’s important to note that certain features, such as ventilated seats, may not be available at launch. Volvo has indicated that some features will be added later through software updates, addressing initial software gaps.
Engine and Performance
The EX90 is powered by a 111-kWh battery, available in two versions. The standard Twin Motor version delivers 402 horsepower and 568 pound-feet of torque, achieving a 0-60 mph time of 5.7 seconds. The Twin Motor Performance version increases power to 496 horsepower and 671 pound-feet of torque, reducing the 0-60 mph time to 4.7 seconds. Both versions offer strong performance, catering to those seeking a balance between power and efficiency.
Competition
With the recent price increase, the Volvo EX90 now costs more than some of its competitors, such as the Mercedes EQS and the Rivian R1S. While the EX90 was initially priced below these models, the new prices may influence buyers to consider alternative options. The EX90 still competes well in terms of performance and luxury, but the higher cost could be a deciding factor for some customers.
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Price and Market Positioning
The updated prices for the EX90 are as follows:
- Plus 7-seater: $81,290
- Plus 6-seater: $81,790
- Ultra 7-seater: $85,640
- Ultra 6-seater: $86,140
For the Twin Motor Performance drivetrain, add $5,000 to these prices. With these new figures, the EX90 is positioned as a premium electric SUV, appealing to those who value both luxury and performance. However, the price increase may lead some reservation holders to reconsider their purchase.
Expected Market Impact
The price hike for the EX90 may affect its appeal in the market. Some reservation holders have already expressed dissatisfaction with the increase, especially given the delays and missing features at launch. This situation could lead to a decrease in demand, particularly if competitors offer similar features at a lower price point.
Conclusion
The 2025 Volvo EX90 is an impressive electric SUV with strong performance and a luxurious interior. However, the recent price increase, driven by rising material costs, may impact its competitiveness. Potential buyers will need to weigh the EX90’s features against its higher price to determine if it’s the right choice for them.
Mansoor Ali, a Feature Writer, embarked on his journey five years ago with showroomex.com, fueled by his enthusiasm for cars. Starting as an eager journalist, he quickly became a seasoned professional, expanding his expertise to cover both bikes and cars. (Full Bio)