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The SUV segment has emerged as a driving force for overall demand in the ever-changing Indian automobile market. Major players such as Maruti Suzuki, Hyundai, Tata Motors, Mahindra & Mahindra, Toyota Kirloskar Motor, MG Motor, Bajaj Auto, Suzuki Motorcycle India, and Royal Enfield recently reported July sales figures, which reflect industry trends. In this article, we will look at the specifics of each company’s performance and shed light on the factors driving the SUV market’s growth.

Top Car Sellers of July 2023 – Unbelievable SUV Sales Surge! Maruti Suzuki and Hyundai Lead the Charge – Must See

Maruti Suzuki India

MSL -Maruti Suzuki, India’s largest automaker, saw single-digit sales growth in July. Total domestic passenger vehicle sales increased by 6% to 1,52,126 units, up from 1,42,850 units in the same period last year. The utility vehicle segment, which includes popular models such as the Brezza, Ertiga, Fronx, Grand Vitara, Jimny, and XL6, was the true star of the show. This segment experienced a remarkable two-fold increase, with sales reaching 62,049 units in July, up from 23,272 units the previous year.

With an impressive 46,620 units sold last month, Maruti Suzuki’s SUV sales volume dominated the market, accounting for 49.1% of total passenger vehicle sales. However, sales in the mini segment, which includes models such as the Alto and S-Presso, fell significantly, falling to 9,590 units in July 2022 from 20,333 units in July 2022. Similarly, sales of compact cars such as the Baleno, Celerio, Dzire, Ignis, and Swift fell 21% to 67,102 units, down from 84,818 units the previous year.


Hyundai reported a marginal increase in domestic sales in July, with 50,701 units sold versus 50,500 units sold in the same month last year. This growth was attributed to the company’s strong SUV portfolio, which was bolstered by the addition of Exter to its lineup. Tarun Garg, Hyundai’s COO, expressed optimism for the upcoming festive season, predicting increased demand, particularly during Onam in Kerala. The company’s future performance will benefit from the resolution of semiconductor supply issues.

Tata Motors and Mahindra & Mahindra

Tata Motors reported a slight increase in passenger vehicle dispatches last month, with 47,628 units sold. Meanwhile, Mahindra & Mahindra saw a 29% increase in passenger vehicle sales, increasing to 36,205 units from 28,053 units the previous year. Mahindra’s success has been largely attributed to its SUVs, with the XUV 700 tribe exceeding 1 lakh sales in just 20 months.

Toyota Kirloskar Motor and MG Moto

Toyota Kirloskar Motor sold 21,911 units in July, its best-ever monthly sales figure. MG Motor reported a 25% increase in retail sales last month, with 5,012 units sold versus 4,013 units in July 2022. The growing prominence of electric vehicles, which accounted for 34% of total sales, is an intriguing aspect of MG Motor’s performance.


The SUV segment continues to influence the Indian automobile market, driving growth for major players such as Maruti Suzuki, Hyundai, Tata Motors, Mahindra & Mahindra, Toyota Kirloskar Motor, MG Motor, Bajaj Auto, Suzuki Motorcycle India, and Royal Enfield. As the industry overcomes challenges such as semiconductor supply issues, automakers are optimistic about the upcoming holiday season. The increased emphasis on SUVs and the increasing presence of electric vehicles indicate a shift in consumer preferences, paving the way for additional innovation and competition in the Indian automotive landscape.

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